I have seen precious little evidence that blogging matters. Millions of people are blogging, but who is paying attention? I am guessing that a handful of bloggers have such unique material and compelling issues that they of course rise to the top. The rest of us must be flailing in the wind, blogging to ourselves and a few friends, hoping against hope that what we think and say even matters. Is it possible that Facebook is more effective than most blogs?
Yes, I see some people and organizations stand out like Fast Company, the social media version of it. I’ve recently discovered Gretchen Rubin who is BRILLIANT. How does one complete for attention with those heavies in the marketplace?
Well the answer, I guess, is to do stuff that seems to matter — and, eventually, a few people might care about it as much as you do…and then they’ll spread the word.