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Category: Memoir

The role of personality in sales

The role of personality in sales

Museum of the City of New York

Let me escape from the limitations of my own personality to imagine how people of other personalities would think to sell books. I am an Idealist, as impractical a person as you can find, so it’s a no-brainer to ask other personality types to help draw a roadmap for successful book sales.

My next book is heavy on history, ancestry, and psychology. Conservative Guardian types would of course make sure every possible bookstore ordered a few copies and had me speaking and signing books at most of them.

The ever innovative Rationals would see from the book’s contents that the target markets would be most receptive in Southern California, Arizona, and New York City.  The book’s theme of respect for history, family pride, and a really good mystery story could allure merchants well beyond traditional bookstores. Such would include gift shops in museums, tourist destinations and airports. Even local branches of national stores like Costco could go for it. (My writer cousin in Newfoundland managed to get a stack into her local Costco.) Rational marketers would be the first to insist on online sales through my own site and on plenty of other entrepreneurs’ online stores.

The most action-oriented personality group are the Artisans who can’t sit still and would insist I don’t either. For them, I should do performance readings at workshops in museums, different deliveries than what bookstores get. They would want to be in on the entire book design so that even non-readers would brandish their credit card at the mere sight of it.

Finally, I think there is energy to light up the cause from people and groups who care deeply about lives similar to mine. They include Irish cultural groups, historians, adoption story writers, wonderfully fanatic geneaology students, and fans of memoirists. All personality types are to be found in such groups and, from among them, riciculously creative people have produced TV shows like Unsolved Mysteries and Who do you think you are? Maybe somebody will take that extra step of producing a show around the book and hawking the original on their online platforms? Yes, why not dream big!

A manual typewriter produced this post

A manual typewriter produced this post

I am writing this blog post on a manual typewriter and you are asking why. On this portable Royal made in the 1940s, I get no interference from the internet. Nobody is spying on me. I feel I am carving letters into stone instead of floating temporary nothingness into a cold, silent universe. Finally, a typewriter demands more focus on correctness of spelling, grammar and well-constructed thoughts.

Typewriters once freed me from loneliness when I was a teenager. Some innate passion to write bubbled up around age sixteen and has only grown more ferocious over many years. When my son Jason gifted me this machine last year for my birthday, I had no idea what joy lay before me. From his perspective, hearing me clack and sound the carriage bell immediately triggered memories of his father at the dining room table with a chain of cigarettes hanging from his lips. These were nice memories for the both of us. Yes, I am sorry cigarettes are death threats to us. I gave them up around 1979, but still miss them and the sexiness surrounding the smoking culture of my generation.

So are you now asking how this hard copy typing got digitalized for a blog post? To me, it was surprising how easy it was to just take a photo through the Microsoft Office Lens app, then edit it digitally right away.

I am including a photo of the original typewritten piece so you can peek at the process.

At least the next few posts will start on this Royal. I am speaking my own Personality as a Second Language (PSL) through a typewriter. I even love how the machine smells. The bottom line, and this IS the bottom line, is that THE REAL ME IS BACK!

manual typewriter
First draft on manual typewriter
Arizona’s Personality

Arizona’s Personality

 

Do places like the State of Arizona have a unique personality like a person does? The best way to guess is to look for core values. What do you think the core values of Arizona are?

I’d say the core Blue value of human harmony may occur among subgroups like families and certain communities like Tucson, but the Arizona’s rep for Blue approachability, diplomacy, diversity, and idealism ranks low in the whole U.S.

Green values too might be average at best. All-important Green knowledge and competence should come from a strong educational system, multiple hi-tech industries, and spirited dialog among political groups. Arizona continues to struggle in those areas.

Gold and Orange predominate in the Grand Canyon State. Both Gold and Orange values reflect hands-on, concrete, can-do characteristics.

Gold is all about responsibility and logistics – doing the right thing and recognizing that there might be an appropriate place for everyone and everything. When you enter Arizona, you can’t help but notice that even mother nature seems overly organized, as if even the distance between cacti were preordained. The colors between sky and mountain and canyon and wash could only have been conceived by a god specializing in logistics. The cities are clean and spacious, the roads and signage designed for excellent flow, the walls relatively free of graffiti. Government at all levels seems more user-friendly than counterparts in places like New York, Chicago, and Los Angeles. Part of Arizona’s Goldness is its political conservatism — a joy for those who relish tradition; a burden for progressives.

Orange screams all values associated with personal freedom. Arizona may have the fewest laws preventing folks from doing what they want and the fewest law enforcement officers nosing into folks’ personal affairs. If you crave personal independence and privacy, Arizona is for you. If you are a gunslinger or an outrageous artist, Arizona might be the haven for you.

Yes, places have their own personality. Come to Arizona and enjoy its spectrum of Gold, then Orange, then Green, then Blue.